What things do the customers and staff see as good? The identification of strengths, weaknesses, opportunities and threats generates a bulk of information which may only be useful to a limited extent. It is a tool that originated in the business world but is useful for any kind of strategic planning. Partnerships: Strategic partnerships are established by Clinique with its suppliers, dealers, retailers and other stakeholders. Provide incentives, increase engagement, or provide a better work environment to retain talent. Marketing strategy and management. WO Strategies Finance ownership of the property through low interest rate to increase the proportion of owned property to rented property W1, O5. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers. Recognising and understanding these limitations can further improve the strategic decision-making process. The branding strategy of Clinique is to offer every new product with a totally new name and design, additional features, and create its own target market. Market Research: Clinique has not conducted market research within the market that is serves since the past 2 years. Strong financial position and health can allow the firm to make further investments.
The geographic presence in different regions can act as one of the major strength of the organisation. Access to the suppliers that offer raw material at a lower cost can improve the overall business efficiency.
Interest rates are low, which provides an investment opportunity for large projects. High Day Sales Inventory: The time it takes for products to be purchased and sold are higher than the industry average, meaning that Clinique builds up on inventory adding unnecessary costs to the business.
Journal of business economics and management, 12 1 It has a number of unique product offerings that are not provided by competitors. Clinique can earn revenue by opening online stores and making sales through these. After getting the bulk of information and a long list of identified internal and external factors, it is important to fill the gaps, avoid repetition and provide an additional explanation where required.
It represent a great opportunity for Clinique to drive home its advantage in new technology and gain market share in the new product category. Long Range Planning, 15 2
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