Event strategy

Unless you really put some thought behind your event marketing strategy, chances are the footfall will be meager, if at all.

event strategy framework

Master planning also includes establishing high level milestones, key deliverables and interdependencies as well as budgetary planning and cost modelling. What is event marketing? The rest of your marketing activity should be geared towards building up interest and leads in the run-up to the expiry of your discounts, helping you create spikes of ticket sales.

Event strategy definition

Add an introduction line — personalise the introduction for every journalist and their publication. Think strategically about how your event can meet this need Now that you know what your attendees need, your strategy should explain how your event will fulfill it for them. For example, what blog posts or other content can you create and deliver before the show starts to engage attendees, recommend certain sessions, even publish a restaurant guide to get their attention? Tech giant, Tableau, uses various event types at every stage of the funnel. Understanding what resources are available and your budget will help drive your strategy. The rest of your marketing activity should be geared towards building up interest and leads in the run-up to the expiry of your discounts, helping you create spikes of ticket sales. Here are a few tips on writing a good press release: Copy the press release into the body of your email — traditionally press releases were sent as email attachments, but journalists today prefer to be able to read the release as part of the email.

If you want to execute it more efficiently, however, it helps to have the right tools in place. Then, evaluate which event will give you the maximum opportunity to achieve these goals with the best ROI. A promotional video, images, user-generated content, and other details that will immediately spark interest are all great resources to excite your audience.

Event strategy template

Some of my most popular blog posts summarize key points from a great event. It might include details like: A unique venue or location High-level industry connections Diverse entertainment for all age groups A seasonal theme Once you have your unique value prop, you can use it to strengthen your promotions and your sponsor pitches. Follow-up plan Do yourself a favor and plan and write your show follow-up materials before you leave. The rest of your marketing activity should be geared towards building up interest and leads in the run-up to the expiry of your discounts, helping you create spikes of ticket sales. However, there are many other reasons why event marketing strategies work, like reaching the right target audience in an effective way, knowing the best way to make an impression and most importantly, creating awareness around your event. Be sure to maintain minutes for all meetings. Market to your audience using email Email Marketing campaigns continue to be the most effective means to reach out to your consumers and invite them to an event. Event marketing is defined by the tools, techniques and channels you use to promote an event to an audience, usually with the hope of getting them to buy tickets or attend. See the 6 event tactics that turned them into a billion dollar company. Booth assignments Product training is great, but your booth staff needs to be tightly coordinated to take best advantage of the traffic walking by.

At EPG we have extensive experience in helping event organisers attract large scale events by supporting the development of strong candidate files, bid applications and promoting the host city. Here are some examples: A professional conference: With some of the best speakers in the industry, our event will inspire attendees and leave them feeling prepared for their next professional steps.

Come up with a compelling hook — Find your unique story angle.

Global event strategy

But they get you a long ways towards success. By creating a pre-event page, you can have a central page to drive people to, use it to capture early interest all leads that can be contacted later and it will help build up your SEO authority with Google. As I mentioned earlier, one of the key elements of making an event a success is knowing and reaching out to your target audience. Although a simple booth attraction, they ensured that people not only noticed us but also came over to talk. Pop-ups may be annoying but one cannot overlook their effectiveness. See what six attributes they share. You can grab your copy of the marketing template for events here. Never underestimate the power of word-of-mouth marketing! You can also download our Event Strategy in Focus brochure which has greater detail about the services we offer. But here are some of the more common reasons companies throw events plus common event types for each. This will probably be in the form of another volley of blogs, social media updates and email blasts. Master planning also includes establishing high level milestones, key deliverables and interdependencies as well as budgetary planning and cost modelling. Here are some examples: A professional conference: With some of the best speakers in the industry, our event will inspire attendees and leave them feeling prepared for their next professional steps. Setting Goals and Expectations 2. Do you have an interesting backstory of why this event or audience?
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Eight requirements for a successful event strategy