Nike inc executive summary

NIKE, Inc.

Nike history

Therefore Nike needs to focus more on expanding its market through its lower priced range of products in order to maintain its lead position in the industry. Under President Obama, government will spend more on welfare in a single year than President George W. Both local and foreign investor have more confidence toward US economy proofed by tax incentives policy, small business investment, and government spending. By s, it made association of games with its products offerings to its target market. The result of government spending is quite well for recovering economy. Regulatory Quality RQ capturing perceptions of the ability of the government to formulate and implement sound policies and regulations that permit and promote private sector development. Focus — Weakness Focusing on applied research can be a weakness as well. Management of Debt - Strength Our debt-to-total-assets ratio is This caused Nike to lose a certain amount of margin. We may also choose a catch-up strategy and mimic what is working well for other companies in the industry.

By obtaining of Umbro, Nike has expanded its position as the greatest football maker Company in the market. Under President Obama, government will spend more on welfare in a single year than President George W.

nike marketing plan

The Democratic Party is one of the 2 majors contemporary political parties in United state, along with the younger Republican Party. Control of Corruption CC capturing perceptions of the extent to which public power is exercised for private gain, including both petty and grand forms of corruption, as well as "capture" of the state by elites and private interests.

Nike essay

As a result of expensive brand perception, consumers begin to turn away from Nike. We see much potential in the lower price points and plan to meet the needs of those markets. Rule of Law RL capturing perceptions of the extent to which agents have confidence in and abide by the rules of society, and in particular the quality of contract enforcement, property rights, the police, and the courts, as well as the likelihood of crime and violence. Since when wage is increased, employer will probably hire less. By the time after the first retail store, it got expanded in different regions as in the East Coast, in Wellesley. Most of employee recently are employed temporarily. If the NIKE Brand were to attract any negative press, it could substantially affect their revenues and growth. Apparently, inflation rate begin to bound back in the second half of which reflect the government policy and consumer confidence toward the economy. Nike has the largest market share in the athletic footwear and apparel industry. Barack Obama from Democratic party won the president election and became 44 president of the United State. Management of Debt - Weakness Despite the lower percentage of assets that are borrowed to finance Nike, our times interest earned ratio is weaker than the industry average. The desire to prevent situations such as these from continuing to occur, we have initiated a more aggressive program to review product collaborations that are outside of our core basis of products. The Company started out manufacturing running shoes with cushioned mid soles and expanded into a wide range of products including sporting goods and T shirts. An example is the decrease in brands made available due to declining sales of in-line skating and roller hockey products at Bauer Nike Hockey.

Applied research focuses on short-term initiatives such as successfully developing new product lines. Nike has to find an equilibrium point between price and quality if it still wants to be the number one player within the shoe industry.

After that inBRS opened its first retail location at California. We want to be a leader and set a responsible corporate example for other businesses to follow.

About nike

Still in , with help of NATO, reconstruction has still implemented and more troop will be sent to Afghanistan. Newness of Facilities - Weakness Our facilities abroad have attracted bad publicity in recent years. An increase in minimum wage has always been considered to be anti-employed policy. Nike has remained the most consistently popular brand of athletic footwear, with the closest competition coming from Reebok. However as of July , the Company has been included in the social responsibility index because there have been significant efforts within the organization to address the concerns of the critics and take action on the corporate shortcomings www. Nike can actually stick its logo on a plain white t-shirt and sell much more over the manufacturing costs. Reducing inventory levels was a key initiative for Nike in fiscal year The figure shown in is considered to be better than those of whose balance of trade plummeted to almost the trough. Due to our ability to quickly turnover inventory, Nike benefits from greater cash flows, reduced storage costs, and less spoilage. With government policy supported, investment spending will show a positive sign for United State. Business owner start to have more confidence on long-term borrowing Net export Obama administration put more emphasis on fair trade agreement and stimulate national export.

Baugh, Supply chain is the most important and vulnerable aspect of Nike business model and it has to ensure that Nike has a solid supply chain of raw materials to delivery logistics.

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Strategic Analysis of Nike, Inc