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Free vs. How is your competition distributing their product online, retail, wholesale etc. You'll find templates for general businesses as well as specific templates for restaurants, bakeries, hotels, startups, coffee shops and salons.

What is your content marketing strategy? It makes sense to get paid templates that allow you maximum customization through design, images and branding," she said.

Check out our best picks. Where has most of the historic growth in the market come from? Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry.

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PandaDoc With PandaDoc, you can sign up for a day free trial and then gain access to its templates. Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy.

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You should be able to answer such questions as: How old is your customer?

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