Verbeke 46 argued that a key criterion of quality is the brand name, and brands with an international stature provide the notion of high quality. Zeithaml, V.
European Journal ofMarketing, 38 7pp. Kotler and Bernard defined price as the monetary value attached to a product or service. Survey or Questionnaire.
Zohre H. Next, I use depth interviews as part of an ethnographic approach.
And then I conduct pilot test in a group similar to the target group in terms of 16 Hair, Bush and Ortinau. Secondly, deepening the understanding of consumer motivation, attitudes and behaviour that are not easy to access using other research methods.
Convenience store location planning and forecasting — a practical researchagenda. As the numbers of direct competitors …show more content… Because of the competition bill, Companies can compete fairly and set up their businesses in Hong Kong. University of Missouri- Columbia School of Law.