Writing a media strategy document

If your audience feel you have misled them in the media you have created, you open yourself up to criticism and the entire validity of your campaign may be questioned.

writing a media strategy document

The more people know about the positive impact of your campaign, the more likely they are to get involved. Set Measurable Objectives and Goals: Keep in mind your overall marketing objective and goals during the strategy creation process. Also use it to track results and present the plan to your boss, teammates, and clients.

social media strategy presentation

Identify resources There are two ways to address the issue of resources when you are creating your strategy for making media.

Doing this will help you identify what to avoid and what to pursue.

Types of media strategies in advertising

On the other hand, if you need to hire a film maker to make a film, or if you need to pay radio stations for airtime, this could put a huge financial burden on your organization. Identify your target audience and participant communities There are generally several communities involved with an issue, and all of them can be considered stakeholders. You can have different messages for different objectives, all tying into one theme. Re-evaluate, test, and do it all again Once this data starts coming in, use it to re-evaluate your strategy regularly. Sometimes goals are longer term—say, lead generation or getting subscriptions to a company newsletter. Allow for a progressive build-up to the whole campaign if you are planning to create multiple media. R: Realistic T: Time-bound Though you may have only one or two concrete goals, you need to be precise about how you will achieve them through the use of media.

For instance, you might already have a video camera that you can use, or a filmmaker or volunteer in your organization who can make a video. In the social sphere, things change fast.

Social media strategy example pdf

Identify your market, where and how they spend their time, and the media and messaging to most effectively reach them. It is only after you understand where different audiences stand that you can prioritize them according to their influence and importance in terms of your objectives. For example, one goal might be to get direct sales. One option is to design your strategy for making media and then work on pulling the resources required together. The second option is to map out the resources you know you have and decide the media you will make, using only those resources. Editing your video requires other tools, as does distributing it. What are your target customers talking about online? Set Measurable Objectives and Goals: Keep in mind your overall marketing objective and goals during the strategy creation process. However, both can be achieved using a thorough and specific media plan with distinct timelines and distinct forms of media—TV, radio, print, podcast, website, social, etc. Then you can decide which media you want to use and whether they will be distributed online or offline or both. Some of them will be active participants and some passive. The conversion rate is the percentage of people who take a desired action after engaging with your website, or any other form of media that makes a call to action. Be realistic and achievable. You may need to photograph or film in places where others, including governments, corporations or public officials, are involved in illegal activities.

Which media format can best carry your message? The message is based on your research into what will appeal to the target audience.

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How to Create a Social Media Marketing Strategy in 8 Easy Steps